Converter for Media – Optimize images | Convert WebP & AVIF

The ease image optimizer plugin can speed up website loading times by converting standard JPEG, PNG, and GIF files into WebP and AVIF formats, which can reduce page weight by over 50% without losing quality. The plugin automatically converts existing images and serves the lighter versions to users. Over 90% of users now have browsers that support WebP, and the new AVIF format offers even higher levels of compression and image quality. Image optimization is important for website speed and Google ranking.